Supermarkets
Price changes that reach the shelf edge and the aisle end together
Aisle-end offers, fresh-counter boards, queue screens at the checkouts and store notices, across one store or every store.
A supermarket changes prices constantly and advertises them on cardboard. Every promotion is a print run, a delivery and an hour of somebody’s shift spent clipping headers onto gondola ends — repeated across every store, every week.
When a promotion ends, the cardboard comes down late. That is the expensive direction of the error: a shelf advertising a price the till no longer honours is a queue argument and a refund, several times a day.
Signvero puts the aisle ends, the fresh counters and the checkout screens on one schedule. A promotion begins and ends at the minute you set, in every store at once, and the panel shows which screens took it — so the cardboard stops being the thing that decides whether a campaign ran.
What usually goes wrong
The starting point
- Every promotion is a print run, a delivery and an hour of shelf-edge labour per store
- Offers come down late and the till disagrees with the aisle
- Nobody can say with confidence that a campaign went up in all forty stores
Promotions with an end time
An offer starts and finishes at the minute you set, in every store, with nobody walking the aisles to take it down.
Grouped by store and by region
A national campaign, a regional one and a single store’s own notice, from the same panel.
A report per screen
Which aisle ends took the campaign and which did not, before a customer finds out instead.
In practice
What goes on the screens
Six things this trade puts up, rather than six things a signage brochure says you could.
Aisle-end promotions
The offer facing the main run, changed from head office rather than clipped on by hand.
Fresh, deli and butchery boards
Price by weight, today’s cuts and the offer that moves stock before close.
Checkout queue screens
Which till is open, and a short loop for the only place a customer stands still.
Store notices and opening hours
Holiday hours, delivery slots and local information, per store.
Loyalty and app promotion
The sign-up message where it is actually read, at the queue.
Recalls and urgent notices
A full-screen message to one store or all of them, immediately.
On the wall
What this looks like in a supermarket
Two of the boards this trade runs. Both are built from a template in the panel, so the third one looks like the first and a price changed in one place is changed everywhere.
Placement
Where the screens go
The question every first conversation reaches within ten minutes. In the order most places buy them — and the first one is usually enough to start.
- 01Aisle ends, facing the main run
- 02The fresh, deli and butchery counters
- 03The checkout queue
- 04The entrance, for hours and store notices
The moment that matters
One alert, every screen, in seconds
Everything else on this page is the ordinary day. This is the reason people actually buy it.
Take it with you
A guide for supermarkets
17 pages: who builds it, what it does in this trade, mock-ups of the boards and of the panel itself, every feature rather than a highlights reel, what it runs on, and what it costs — priced in your own currency, with every band on one page. Written for the person who has to say yes.
PDF · 17 pages · A4
Before you ask
Questions from this trade
- Can prices come from our own system?
- Yes, through the API, which is the usual arrangement at this size. Smaller stores run it from the panel with templates, which is quick enough for a weekly cycle.
- How many screens before the price stops going up?
- Inside a band it never goes up, and the bands run to a hundred screens. A forty-store estate sits in one band and costs that band, not forty subscriptions.
- Can a store manager add a local notice?
- Yes, within their own group, while national campaigns stay centrally controlled and cannot be overwritten locally.
- What happens if a store loses its connection mid-campaign?
- The screens keep playing what they have and pick up the change when the link returns. The panel flags the store as behind so you know before the customer does.
Other settings
Where else this is used
Restaurants & cafés
Digital menu boards that change in seconds
Retail stores
Offers and pricing across every branch from one panel
Hotels & guest houses
Lobby, lifts, conference boards and wayfinding
Offices
Reception, meeting rooms, company news, fire drills
Factories & warehouses
Safety notices and shift boards that survive the network
Hospitals & clinics
Waiting rooms, wayfinding, and a channel that outranks everything
Schools & universities
Campus notices, timetables and lockdown messaging
Government & public sector
On-premise, auditable, and nothing leaves the building
Gyms & fitness studios
Class timetables, inductions and the screens by the weights
Salons & spas
Price lists, treatment menus and the wait at the chair
Pharmacies
Counter queues, health advice and the shelf behind you
Banks & finance
Branch queues, rates and compliance notices
Car showrooms
Stock on the floor, finance examples and the handover wall
Estate agents
A window of listings that changes itself
Mosques & places of worship
Prayer times, announcements and appeals
See it running on your own screens
We will set up a live system with your own login, and walk you through anything you want to see.
No open demo, no sign-up wall, a person reads every request.