Retail stores
Every branch, changed from one desk
Promotions, pricing and opening hours across every shop you run, on a schedule, with proof that each screen took the change.
A campaign that launches on Monday is only a campaign if it is up on Monday everywhere. In practice it goes up in the flagship on Monday, two branches on Tuesday, and one branch never does it at all because the poster went missing in transit — and the first anybody knows is when a customer asks why the price on the window is not the price at the till.
Printed point-of-sale is the expensive half of that problem. The cheap half is the time: somebody designs it, somebody prints it, somebody couriers it, and somebody in each shop is supposed to put it up during a shift when they are already serving.
Signvero replaces the courier with a publish button. You build the artwork once, choose which shops get it, and the screens change at the hour you said. The panel then tells you which ones actually did, which is the part a head office has never been able to answer honestly.
What usually goes wrong
The starting point
- Each branch does its own thing and none of it matches
- A promotion starts on Monday and three sites forget
- Head office has no way to prove a campaign actually went up
Groups per branch and per region
Assign to one shop, a city, or everywhere, from the same panel and in the same two clicks.
Campaigns with a start and an end
A schedule puts the sale up at nine on Friday and takes it down at close on Sunday without anybody being asked.
Proof it landed
A delivery report per screen, so "it did not show in Gulberg" is a question with an answer.
In practice
What goes on the screens
Six things this trade puts up, rather than six things a signage brochure says you could.
Window displays
Bright, looping offers facing the street, on a schedule that follows your trading hours.
Aisle and category screens
The offer that belongs to the shelf it is standing next to, grouped so one change covers every store.
Till-point upsells
A short loop at the queue, which is the only place a customer is standing still.
Price and promotion cards
Designed from a template, so a price change is typing a number rather than briefing a designer.
Staff notices in the back room
Targets, rotas and safety notices on a screen only staff see.
Store closing or incident messages
A full-screen takeover on every branch at once, or just the one that needs it.
On the wall
What this looks like in a retail store
Two of the boards this trade runs. Both are built from a template in the panel, so the third one looks like the first and a price changed in one place is changed everywhere.
Placement
Where the screens go
The question every first conversation reaches within ten minutes. In the order most places buy them — and the first one is usually enough to start.
- 01The window, facing the street
- 02Aisle ends, where the offer belongs to the shelf beside it
- 03The till queue, the one place a customer stands still
- 04The stock room, for staff notices nobody else sees
The moment that matters
One alert, every screen, in seconds
Everything else on this page is the ordinary day. This is the reason people actually buy it.
Take it with you
A guide for retail stores
17 pages: who builds it, what it does in this trade, mock-ups of the boards and of the panel itself, every feature rather than a highlights reel, what it runs on, and what it costs — priced in your own currency, with every band on one page. Written for the person who has to say yes.
PDF · 17 pages · A4
Before you ask
Questions from this trade
- Can a branch manager change their own screens?
- Yes, if you want them to. Roles are per group, so a manager can publish to their own shop and see nothing else, while head office sees everything.
- How do we know a campaign actually went live in every store?
- Each screen reports what it is playing and when it last checked in. The panel lists any screen that is behind, so a missed campaign is visible from head office rather than discovered by a customer.
- We have forty shops. Does the price keep going up?
- Not inside your band — forty screens sit in the band that covers fifty, so the forty-first to the fiftieth cost nothing extra. Past a hundred screens we price the estate rather than count it.
- Can we schedule a sale to start overnight?
- Yes. A schedule has a start and an end, down to the minute, and the screens change themselves whether or not anyone is in the building.
Other settings
Where else this is used
Restaurants & cafés
Digital menu boards that change in seconds
Hotels & guest houses
Lobby, lifts, conference boards and wayfinding
Offices
Reception, meeting rooms, company news, fire drills
Factories & warehouses
Safety notices and shift boards that survive the network
Hospitals & clinics
Waiting rooms, wayfinding, and a channel that outranks everything
Schools & universities
Campus notices, timetables and lockdown messaging
Government & public sector
On-premise, auditable, and nothing leaves the building
Gyms & fitness studios
Class timetables, inductions and the screens by the weights
Salons & spas
Price lists, treatment menus and the wait at the chair
Pharmacies
Counter queues, health advice and the shelf behind you
Banks & finance
Branch queues, rates and compliance notices
Car showrooms
Stock on the floor, finance examples and the handover wall
Estate agents
A window of listings that changes itself
Supermarkets
Aisle ends, fresh counters and the queue at the till
Mosques & places of worship
Prayer times, announcements and appeals
See it running on your own screens
We will set up a live system with your own login, and walk you through anything you want to see.
No open demo, no sign-up wall, a person reads every request.